凯络：重返国际市场的中国游客 -pg电子娱乐平台

320020232023300 23700 192023janfebmarapr2019vs2023mayjun202332% 30,000rmb 44572%-630rmb30,00055 23psychographicsmediapractices推动特定人群的消费者旅程，从大量媒介触点中选择关键的决策点来切入并影响消费者travelpreferencescontentpromptsdemographicpopulations3020233120232510143120230.3610q1q2h22023q12023q22023h2202320242024q1icebreakingtrialrecoverythrivingsoarup101120192020202120222023-72,5457766155071,239350"%i4ivd%-70-21%-18% 145%6w6350"%i4ivd%-21%-18% 145%620222023202211,2000boss400020231314/ipkol/otacdp/crmip2023jdg202310001.5merkledtckolcdp/crmccl,2023-782h8%8%6000%vlog10数据来源:携程集团931w�4%。1620241720232024dtckol1820235pccsccs,questmobile,ccl,questmobile17ccl2018-248k questmobile,25-3515k 35-5040k 30-4515k 50-6510k 215.8questmobile18rmb3k2023tourismfutures,socialmediatravelplanningprocesschinesetourists:wayforwardtourismfutures,20220.7ota2223freshsafarist年轻初游freshsafarist5th10.80!-2442%-1014年轻人旅游252620#10hellokittyjr10,000rmbplogrepofreshsafaristccs,questmobile;experiencehunter2810.15experiencehunter72s%2nd25-10142129experiencehunterbilibilivlog20,000rmbinstagram,naver,kakaotalkccs,questmobile;eliteconnoisseur小群体3110.15eliteconnoisseur精英探享72%一线&新一线53%年龄35-401st1-225-10142132eliteconnoisseurdtc38vip50,000rmb/10dtcplogccs,questmobile;familyjoy34小群体10.15familyjoy幸福之家74%一线&新一线39%年龄36-403rd25-101421familyjoy40,000rmbccs,questmobile;35shiningsilver372-310.15shiningsilver75bp-554th25-10142138shiningsilverplog30,000rmb/10plogccs,questmobile;(merkle\merkury)2023maggielinintegratedstrategyleadmaggie.lin1@dentsu.commaxleeintegratedplanningleadmax.lee@carat.comamiqianceoami.qian@carat.com