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更多人力资源hr资料，微信搜索“人事资料库”微信公众号关注获取！firm:a.t.kearneycasenumber:casesetup(factsofferedyourclientu.s.basedmanufacturerbrandedcookies(cookiesprivatelabelcookies(thosecarryingretailer)haveemergedthreatenedbrandedcookiesprivatelabelcookiesemergedfiveyearsagoone-halfyearsagomadeup10%overallcookiemarket(brandbeingother90%)makeupapproximately20%overallcookiemarket(i.e.,hasbeensteady,linearincreaseprivatelabelportionoverallcookiemarketduringpastfiveyears)overallcookiemarkethasbeenrelativelyflatoverpastfiveyearsprivatelabelcookiessamemanufacturerswhomakebrandedcookies,justsoldunderessentiallythreemajorcompetitorsyourclient,whomakesonlybrandedcookiessecondmajorplayer,makesbothbrandedcookiessuppliescookiesprivatelabelerssmalloutfits,makebothbrandedcookiessupplyprivatelabelersdistributionoccursprimarilythroughonetwotypesgroceryoutlets:allgrocerssellbrandedcookies,mostalsocarryownprivatelabelcookies.representsapproximately90%totalcookiesalesmassmerchandisers(ex.walmart,sam’s,etc.):sellonlybrandedcookiesquestion:howlargewouldyouestimateoverallu.s.cookiemarkethowlargethreatdoyoubelieveprivatelabelcookiesalesyourclient?yourassessment,whatappropriatestrategyyourclientfollow?suggestedsolutions:firstquestion,estimatingu.s.cookiemarket,haswronganswer.candidate’sabilitymakereasonableassumptionsworkquicklymagnitude”level.oneacceptableresponsewouldu.s.households,estimatehouseholdconsumptionoversomeperiodtime,estimateaveragecostprojectoutoneyear.case,afterestimatehasbeenmade,candidatewouldmarketsizesimplifyanyfuturecalculations.upfrontinformation,havebeenflatpastfiveyears.更多人力资源hr资料，微信搜索“人事资料库”微信公众号关注获取！更多人力资源hr资料，微信搜索“人事资料库”微信公众号关注获取！secondquestionmoreinvolved.involvesdeterminingwhatextentyourclientincreasingpercentoverallcookiemarketrepresentedprivatelabelsales.betteranswerquestioninformationshouldgatheredpertainingprivatelabelcookies,whatextenthasalreadyaffectedyourclient’ssales,interviewscenario.salestrendsclientoverpastfiveyears?yourclient’ssaleshavebeenflattimeframeone-halfyearsago.overpasttwoone-halfyears,saleshavedecreasedsteadilydownpresentlevelhowhasmarketshareprivatelabelsegmentbeensplitoverpastfiveyearsbetweenyourclient’smaincompetitorothersmallerplayers?smallerplayerscombinedhad100%privatelabelsubsegmentfiveyearsago.twoone-halfyearsagoyourclient’smaincompetitorbegansupplyingprivatelabelers.today,maincompetitorowns40%privatelabelsubsegment,smallerplayersownremaining60%howhasmarketsharebrandedsegmentbeensplitoverpastfiveyears?yourclientheld60%segmentfiveyearsago,67%twoone-halfyearsago70%today.itsmaincompetitorheld30%fiveyearsago,25%twoone-halfyearsago23%today.combinedsmallerplayersowned10%fiveyearsago,8%twoone-halfyearsago7%today.analsisaboveinformation tells veryimportant story. privatelabel segment launchedfive years ago smallerplayers. privatelabel first cut brandedsegment, yourclient’s main competitor smallerplayers, yourclient. yourclient’s main competitor entered privatelabel segment two one-halfyears ago. furtherhurt ownsales